A view from the top: Cissy Wears

We spoke to Nicola Eyre, founder of Cissy Wears, about taking a leap of faith and building a brand from the ground up.

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What was it like finding your first job?

I got my first job when I was 13 at the local pharmacy the moment it was legal for me to work. I've always enjoyed the sense of responsibility but also the independence being able to have my own money to spend.

How did you come up with the idea for Cissy Wears and was it always a dream of yours to open your own store?

I never had any plans to open my own store, it just kind of happened. I worked in a very creative music industry job for years before I had kids of my own. At the time, that industry was not compatible with having children. I sadly left it behind and worked in brand marketing for a while. During that time my daughter was born and I was beginning to enjoy kids fashion, but struggled to find stuff that suited my style.

I ended up almost getting a job with a large online children's retailer, but they basically ghosted me. The last thing the owner said to me during our last meeting was "what will you do if I don't give you this job?" And I replied "I'll start out myself". So I did. 3 months after launching my little company beat them to become Best Children's Retailer in The Times. That was very satisfying.

Why is it important for you to hire young people into your business?

They bring an energy and enthusiasm to the business, and help me keep up to date with new technologies.

What do you love about running your own brand and what do you find challenging?

What I love is that I'm my own boss and I don't have to answer to anyone. But that means sometimes you have to make hard decisions on your own.

What do you look for in a person during the interview stage?

I look for somebody I am going to get on with. We are a tiny business and are generally quite laid back. Experience is less important to me than getting the right vibe off somebody. I run my business with my heart.

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