A view from the top: Delic

Discover how a life in the music industry inspired CEO John Maxwell Hobs to set up Delic

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We had a quick chat with John Maxwell Hobs, the CEO of Delic, to find out how his love of music led him to creating his own business.

What was it like finding your first job?

I’ve been working since I was 14 years old.  My first job was shoveling snow in the winter and cutting grass in the summer in the neighbourhood I grew up in. I went door to door booking regular customers. So that was my first experience in running a business - both sales and fulfillment.  I worked summers to support myself through university, doing things ranging from working in costume at a historical site to fuelling jets at an airport.  

Throughout the course of my working life I’ve been a roadie, a stand-up comedian, a telecoms executive, a head of broadcast engineering, and more. So I’ve had quite a few“first jobs” in a number of different industries. The common thread through it all has been a willingness to be open to opportunities no matter what direction they might come from.

How did the idea of creating Delic come about?

My co-founders and I are all musicians, and we’ve set about designing a service that we wish we had.  We’ve all come from different places and backgrounds, but have come together around a shared vision. Our Chief Creative Officer, Ed Stack, came up with the concept for Delic while he was working as an event producer for several festivals in Edinburgh. He needed a tool that would help facilitate creative collaboration, but couldn’t find any out in the market, so he designed it himself. 


How important is it to hire young people in your business?

Young people are important to any business. They bring a fresh perspective to a company and offer a new way of looking at things that an “old hand” might not see. It’s also imperative that a company keep replenishing itself - to develop its future leaders.

Who is your favourite band/artist or producer and why?

That’s a tough question to answer, I have so many favourites.  But if I have to pick only one, I’d have to say it’s Prince. He was an amazing performer, musician,songwriter, bandleader and entrepreneur.  You’re lucky to find someone who’s outstanding in just one of those roles - but someone who excelled in all of them the way he did comes along once in a lifetime.