A view from the top: Heka

Find out what made Heka CEO Alex Hind start his business

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We had a chat with Alex Hind, CEO and Co-Founder of Heka, to understand his journey to Head of Heka!

What was it like finding your first job?

I was really lucky that I was able to go to University and applied to a couple of Graduate schemes. The applications were confusing and very time consuming. In the end I was lucky that a friend had gone through the interview process with a supermarket chain, so I was able to understand the process. Along with a lot of searching online and going into the shops, helped me understand how they worked and I was lucky enough to be offered the job.

‍What made you choose to start a business?

It was a combination of seeing an opportunity and having someone to start it alongside. Starting a business on your own is a lot harder and makes the decisions you have to make even harder. Without a business partner there isn’t someone else to lean on when you are struggling or feeling that things aren’t going in the right direction.You don’t need to wait for a lightbulb moment, as there are so many different ways to set up a business. Starting small is the best way and helps understand what works and doesn’t work.

Why is it important for your business to hire great young people?‍

I was lucky enough to be hired into a management role, so know that any young person is just as (or more than) capable as I was at a young age. Hiring young people is incredibly inspiring as you can see the positive changes that people go through in their development. The excitement, energy, ideas and determination are something that I’ve always found in young people.

What's the best way to impress you in an interview?

Understand what we are trying to achieve at Heka, both from a business perspective, but also from a long standing behaviour change perspective. Any research on the founders or senior team in a business will always help to show you truly care about the role you are applying for. It’s also very quick to do with all the information being publicly available.