A view from the top : Twiss Up

CEO of Twiss Up Omarr Lawson on launching a business from his kitchen table

Share this story

Twiss Up deliver premium, and quite frankly delicious, cocktails straight to your doorstep! We caught up with Twiss Up's CEO, Omarr Lawson to talk about launching a company from his kitchen, snapping up incredible young talent and his high hopes for the future. Check out what he had to say below.

Do you remember what it was like finding your first job?
Finding my first job was difficult. I visited various London high streets, and went door-to-door, handing out my CV to store managers, to no avail. In the end, I ended up working for my dad’s friend, who was a manager at Subway.

Did you have any drinks industry experience before you started Twiss Up?
I did not have any experience in the drinks industry before I started Twiss Up. Myself and my co-founders set out with a vision to produce affordable premium bottled cocktails and worked tirelessly to research the market, learn from mentors and devise the best approach to building a new drinks business.

Why is it important for Twiss Up to hire young people?
Growing up, opportunities were few and far between, which impacted myself and my peers, as it was difficult to kickstart our careers after college/university. As a result, it is important that Twiss Up hires young people that are ready to kickstart their career, armed with creative ideas and bucket loads of passion.

What are you most proud of at Twiss Up so far?
I am most proud of our ability to take our bottled cocktails from our kitchen table to being stocked in 50+ independent retailers across London.

Where do you see the brand evolving over the next 5 years?
Over the next 5 years, I see Twiss Up evolving into an international brand, with distributors and stockists in Europe, North America and Australia.

How can someone impress you in a job interview?
Authenticity and passion are key.

Find out more about Twiss Up here!