Circular clothing. It's really Plain and Simple...

We get to grips with the new fashion lingo that everyone should know.

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Plain and Simple are on a mission to to reduce waste by creating premium quality essentials that are not only made to last but can be re-made into new products at the end of their life.


What does ‘made to be re-made' actually mean?

Plain and Simple create essentials that are not only made to last but can be re-made into new products at the end of their life. 

Their t-shirts come with a lifetime guarantee but when the day comes to say 'bye bye' to your beloved tee, you simply send it back to Plain and Simple (for free) where it will be shred, spun and recycled into a new t-shirt. You also get a discount on your next purchase too. Win-Win.



Is fashion really that damaging to the environment?

Here are some stats that will blow your mind:

  • Around 80 billion pieces of new clothing are purchased around the world every year.
  • 73% of these items of clothing end up in landfill.
  • Only 1% of clothing is recycled back into new clothing.



How do we begin to rectify this?

We need to create circular systems that design out waste, keeping our materials in use for as long as possible. Moving away from our current linear economy toward a circular one. Check out the diagram below.....





How are Plain and Simple tackling this issue with their t-shirts?
  • They’ve introduced fully circular t-shirts to the fashion market.
  • Their t-shirts weigh between 6.2oz and 7.2oz, that’s a lot of durability right there!
  • They are made from 100% GOTS organic cotton.
  • Durable stitching is as standard, along with a thicker collar.
  • Oh, and not forgetting that they are super soft.


Where are their T-shirts made?

They are made ethically and sustainably in India, in a fully certified factory powered by renewable energy. 

This means:

  • Responsible supply chains.
  • Safe working conditions.
  • No harmful chemicals.
  • No child labour.



What happens if people don’t send the t-shirts back at the end of their life-cycle?

This can happen….but worry not…. 

Because Plain and Simple t-shirts are made with 100% organic cotton, with no plastic from the fabric to the label they are 100% biodegradable, fully circular and good for the planet.


Check out their website to find out more!